SEO Copywriting – Why Panda Update Did Not Change Any SEO Copywriting Tips
SEO copywriting has changed following the update introduced by Google Panda. Now it is no longer just building links and creating SEO content. The purpose of SEO copywriting has changed and now it is all about Evergreen Content that is useful and relevant. One of the best characteristics of the recent update by Google is that it has helped bring about a significant change in most SEO copywriting strategies. Hence, anything you write henceforth will be considered evergreen by Google.
Evergreen Copy:What is evergreen content?
Evergreen copy is that content which provides ease of access to the reader. Readers don’t want to take extra time searching for the information or solution to their problem. So, they want the information and solution to be available and precise. It’s all about putting the right information in front of the right people.
Useful information in itself means that the web page is targeted towards the reader and not the search engine. This further means that the web page is useful and will be looked upon positively by the people that read it.
Content should be useful in the sense that it should answer the questions that are being asked by the searchers. In addition, the content should be interesting enough to keep the readers engaged.
Evergreen copywriting means that the copy written isn’t targeted at the search engine. The content is developed with the reader in mind and not the search engine.
The content should have genuine information and should be helpful to the audience. In addition, the content should be original for it should not be copied from anywhere.
Usage of keywords should be fair to the point. Over usage of keywords spoils the reading experience. So, there is a need to be very cautious about the keyword density in the contents.
Usage of fair and consistent keyword usage in the content is a good practice.
Images and graphics are an important source of sharing the content. The crawler can read the graphic text and can check if it is relevant to the article or not.
The ultimate goal of writing good and engaging content is to create something that people want to share with others and which people love to talk about.
Content structure: The content should be developed in such a way that readers don’t have to be perplexed about what to do next. So, the information should be available in various tips and techniques.
Information architecture: A site like “About Us” should provide a basic overview of the company and the employees to come up with the right internal architecture. The reader will be able to look for an overview of the company and come up with the right internal linkages.
paralysis of the mind: Books and other information regarding content creation are rare compared to internet. The reader is couldn’t go through the whole review and information so Valid SEO copywriting takes the right decision.
Good versus Ideal: In most cases, the writer would classify the quality of the content from the eyes of the readers. But, in some cases, it is more important from the client’s perspective. So, the writer must be unbiased in deciding about the quality of the content.
Page Content Relevancy: Actually, web is a storehouse of information and the website is the wholesaler. So, if the site is designed having the72 hour rule in mind then the information given by the site is purely relevant and can be shared with the customers.
Specific Information: The website should provide specific information about the business or product. The reader is the one who will read and share the information. If the write up is interesting then it will engage the readers to go through the write up.
Invest in Quality Content: Online readers and visitors are driven by theContent Marketing Agencywith fresh, unique and quality content. Without proper promotion and maintenance, the content can be an asset both to the company and the readers.
Affic is the lifeblood of the website. A website without traffic is like a plant in a damp earth; it dies. Traffic is generated through the content website and this will be very difficult or impossible to maintain.