5 Free SEO Strategies that Will Give Your Website an Impressions
Do you realize the importance of appearing high on search engine listings? Search engine optimization is based on the strategic use of keywords, content, and internal and external links to achieve higher page rankings. Nearly 70 percent of website visitors end up at search engine listings in the ten first result pages. You must be in those top ten if you want to make a presence for yourself online.
To achieve a better place on the search engine results, below are five techniques that will help you with your efforts.
1. Creating Keyword rich content is the cornerstone of SEO
The use of keywords in titles, copy, and and in links is important for SEO. You will want to think of your article or document, and the page it is on, in terms of keywords. Use the word or words that describe the content of the page one at a time, without searching too deeply. These keywords will be the ropes that lead your visitors deeper into your site, and in the end, compel them to return as well.
2. Utilize inbound and outbound links to the fullest
When it comes to SEO, links are one of the most important attributes of the linking strategy. A single inbound link from a popular website will inform the spiders that your website is considered an authority on the subject and therefore a beneficial location. Outbound links, however, are considered less valuable from a search engine optimization perspective.
Inbound links, on the other hand, are all of the links that connect one website to another. These are the links that are carefully placed out there on the web. Inbound links are invariably widely accepted by people who visit the website featured in the link; they usually access the site by clicking on the link.
The more links to your site from other websites; the higher you will rank in the search engines for your chosen keywords.
Over time, the ones you acquire through outbound links will become highlighted by the search engine crawlers; through inbound links, you will be able to keep the value of each link to your site to a minimum since these links will be accepted regardless of where it is on the web.
3. Optimized Headings
Your heading tags must be relevant to your keywords. Each page should be optimized for a different set of keywords or phrases. This is SEO 101; always remember and use relevant keywords.
Heading tags generate tags for the word, and help page content get indexed faster by the search engine crawlers. Your website visitors will appreciate a well- optimized heading.
Head tags have some of the same values and effects as title tags, although they do not carry the weight they hold. Regardless of your chosen keywords, you should use between 6 and 8 keywords or key phrases in your heading tags.
Headings should not be as long as a many page headline links when it comes to SEO centric navigation. Once you write quality, optimized content, other page headings will be used as the anchor text.
Heading tags help people find the information they are looking for on the site; so you should always make them keyword-rich. Some major headings on the site are considered “the most important” for SEO purposes.
4. Compose a sitemap
Last but not least, sitemaps is a standard way for people to find out information quickly and easily. Think of a sitemap as the table or checklist for your site. Where is your site located on the search engine results for the keywords you wish to bring prospects to, or where is your site located on a map placed on the subject matter?
There you have it; these are some basic and very effective SEO techniques that will guide you in your pursuit to a successful online presence.